A number of major technology companies that made smart watches, including Samsung, Sony, Motorola, and LG. Google Android as creator, has made a special operating system for wearable devices, especially Android Wear.
In the near future, Apple will also launch the same hardware and software iWatch likely to be named by the end of 2014. Watches are equipped with a number of talented can discover the advanced features such as blood pressure, pulse rate, number of steps, calories burned, until featuring fitness information.
The advent of the smart watch market is seen as a threat to a traditional watch manufacturer.
In addition, the executives who previously worked in the fashion industry, are now beginning to get a job offer from the company to develop the product or technology watch other wearable devices.
About a year ago, Apple recruited CEO of fashion house Yves Saint Laurent, Paul Deneve particularly, to operate on a "special project." Then, in October 2013, which had loss of a turn Burberry CEO, Angela Ahrendts, because it gets an offer to join Apple as senior vice president for retail and online.
Finally, Apple plow Pruniaux Partick, which has in the past seven years working as vice president of sales in the luxury watch maker Tag Heuer.
Jean-Claude Biver, chief brand watches luxury goods group LVMH Moet Hennessy business Louis Vuitton, believes that smart watches like Apple should be considered a serious threat to the industry watching in Switzerland.
"IWatch will have the same status as a symbol of the power of many other Apple products. Personally I believe it has the potential threat to the industry and we should not just be silent with arms crossed," Biver said as quoted by Reuters.
However, according to Kepler analyst Jon Cox of financial institutions Cheuvreux in Zurich, Switzerland, the smart watch was unable to replace the luxury Swiss-made mechanical watches sold 5,000 dollars. Smart watches only be assessed additional collection for prestige pursuers.
"If you are a young and successful banker, to be able to have both., But is really a Swiss watch yourself so that others can clearly see that you are rich, while you get factor 'a' both smart watches, "he said as quoted by the Sydney Morning Herald.
The biggest risk, according to Cox, smart watches threatens middle-class brands such as swatch watches and Tissot. If a growing number of smart watches are sold in approximately 200-400 U.S. dollars, it will compete directly with the same brand.
Manufacturer of mechanical and digital watches will not remain silent face of continued innovation of technology companies. Swatch and Casio, for example, will continue to create interactive watch with altimeter and an electronic compass that target adventurers and divers.
Smart watches and wearable devices is predicted to be the future of computing trend after the mobile device. So many technology companies not surprisingly, have invested heavily in research and development of wearable devices. Casio Japan also claimed to be ready to go into business smart watches.
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